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“cipmann被要求创造视觉标识和包装的蜂蜜和蜂蜜产品，强调他们的地方起源和高质量。我们有了品
牌mediterra（'med是克罗地亚词蜂蜜，和“地球是拉丁语的土地，地球）和身份，唤起自然平衡和放
蜂的主要焦点。
包装设计的灵感来自传统的自制食品，非常简单，只是一个名字贴在他们。标签的瓶子很简单，因为它可
以得到。如果我们将删除一个元素，它不会再功能。颜色的蜂蜜的不同点之间的产品，因为它是在旧天。
我们认为，不显眼的标签，让色彩浓郁的蜂蜜为自己说话。和它说话卷。
瓶子也包含一个过山车作为名片，坐落在罐子的盖，罐不粘表面。”
“Cipmann was asked to create visual identity and packaging for the homemade honey and honey-
based products that would emphasize their local origin and high quality. We came up with the brand
name Mediterra (‘med’ is Croatian word for honey, and ‘terra’ is Latin for land, earth) and the identity
that evokes natural balance and puts the bee in the primary focus.
The package design is inspired by traditional jars of homemade food which were extremely simple
and had just a name sticker on them. The label on the jar is as simple as it can get. If we would to
remove just one more element, it wouldn’t function any more. The color of the honey is actually the
primary differentiator between the products, as it was in the old days. We think that the unobtrusive
label lets the rich color of the honey speak for itself. And it speaks volumes.
The jar also contains a coaster doubling as a business card, situated under the jar’s ‘cap’ so the jar
doesn’t stick to the surface.”
Designed by | Country: Croatia
