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视觉标识和包装的蜂蜜和蜂蜜产品

cipmann被要求创造视觉标识和包装蜂蜜和蜂蜜产品强调他们的地方起源和高质量我们有了

mediterra'med克罗地亚蜂蜜和“地球是拉丁语的土地地球)和身份唤起自然平衡和

的主要焦点

包装设计的灵感来自传统自制食品非常简单,只是一个名字贴在他们标签瓶子很简单,因为它可

以得到如果我们删除一个元素它不会功能颜色的蜂蜜不同点之间的产品因为它是在

我们认为,不显眼的标签,色彩浓郁的蜂蜜为自己说话说话卷

瓶子也包含一个过山车作为名片坐落在罐子不粘表面。 

 

“Cipmann was asked to create visual identity and packaging for the homemade honey and honey-

based products that would emphasize their local origin and high quality. We came up with the brand

name Mediterra (‘med’ is Croatian word for honey, and ‘terra’ is Latin for land, earth) and the identity

that evokes natural balance and puts the bee in the primary focus.

The package design is inspired by traditional jars of homemade food which were extremely simple

and had just a name sticker on them. The label on the jar is as simple as it can get. If we would to

remove just one more element, it wouldn’t function any more. The color of the honey is actually the

primary differentiator between the products, as it was in the old days. We think that the unobtrusive

label lets the rich color of the honey speak for itself. And it speaks volumes.

The jar also contains a coaster doubling as a business card, situated under the jar’s ‘cap’ so the jar

doesn’t stick to the surface.”

 

Designed by Cipmann | Country: Croatia

 

视觉标识和包装的蜂蜜和蜂蜜产品

 

视觉标识和包装的蜂蜜和蜂蜜产品

 

视觉标识和包装的蜂蜜和蜂蜜产品

 

视觉标识和包装的蜂蜜和蜂蜜产品

 

视觉标识和包装的蜂蜜和蜂蜜产品

 

视觉标识和包装的蜂蜜和蜂蜜产品

 

视觉标识和包装的蜂蜜和蜂蜜产品